Under the slogan “The New Power of ŠKODA”, ŠKODA presented the key elements of its new corporate design, whose distinguishing features are freshness and precision, at the 2011 Geneva Motor Show. The traditional winged-arrow logo features a new spectrum of colours to look even more distinct and precise than ever before. The most important change affects the main part of the logo, the winged arrow, which in the new design will be much larger and more visible. The hue of the winged arrow has been changed from “natural green” to the new lush “ŠKODA Green”. The outer area is highlighted with a chrome look.